Welcome to The Executive Studio
Elevate your leadership in the digital world
The Executive Studio is a tailored program designed specifically for senior-level executives and entrepreneurs to create a powerful executive brand identity, content strategy, and system that boosts your online authority, creates relevance, and grows your influence. The program takes 6-8 weeks with weekly one-hour sessions to guide you through the entire process.
APPLY NOW!Week 1
UNDERSTANDING WHAT MAKES A POWERFUL DIGITAL IDENTITY
We'll show you the anatomy of a highly effective executive identity and the techniques used to strike just the right balance of authenticity and professionalism. We'll use real-world examples of high-performing executives and founders who've successfully magnified their value with a powerful online presence.
WHAT YOU GET
At the end of this session, you'll have greater clarity and the ability to envision your own online identity and the immense value you can confidently bring to the world. We'll show you how to lead in the digital world without appearing self promotional.
It's never about selfies, and all about substance.
Week 2
BUILDING YOUR BRAND'S FOUNDATION
In this session, we'll guide you through defining your purpose, mission, vision, and values. This step is critical to the development of everything else we build together. Your purpose is what gives your audience a deeper, more meaningful understanding of who you are. Your vision is the perception we'll create embodying the leader you're destined to become.
WHAT YOU GET
You will have a new level of comfort with the way you're presented online knowing your brand is not only true to who you are but also instrumental in getting you on a faster path to where you want to be. With the foundation clearly defined, we'll also show you how these core elements are woven into the fabric of your brand's content across a variety of content formats and media.
Week 3
BRINGING CREATIVITY INTO YOUR BRAND
This is when we bring your best self into focus. We'll walk you through how to tell your story, choose your color palette, define your tone, and determine how you want to engage with your audience. We'll also show you how you can easily capture content in your everyday life and start thinking like a content creator.
WHAT YOU GET
We'll provide you with a tailored Brand Canvas. That is, a personalized guide that clearly defines your executive identity, the foundation and story. You'll also receive branded content templates that serve as a blueprint for how your executive brand is presented online.
Week 4
DEVELOPING YOUR CONTENT STRATEGY
Now that you've got your executive identity clearly defined, we'll start building your brand positioning and content strategy. This framework will empower you to focus only on the content and messaging that's going to deliver the greatest return—a more powerful and influential online presence.
WHAT YOU GET
You'll learn how to more efficiently create high-quality content that has a deeper and more meaningful impact with your audience. We breakdown the anatomy of a social media post that captivates and inspires. You will have that "aha" moment because you'll learn expert techniques and you'll fully understand how impactful content can be on your future.
Week 5
SYSTEMIZING CONTENT PRODUCTION
This session always brings a lot of relief to executives and founders. We will show you the step-by-step process of how to take one story and turn it into a week's worth of engaging content you can publish across a variety of social media channels. We'll also explain the nuances of different social media platforms and how to effectively use them.
WHAT YOU GET
You'll see exactly what it looks like when we take one of your stories and repurpose it into multiple forms of content. Your executive identity tells your audience who you are. The content we produce engages your audience, reinforces your authority, and establishes credibility. The two of these combined, expands your influence and creates new opportunities.
Week 6
READY FOR LAUNCH
In this session, you'll learn how to use your mobile device's camera settings, simple lighting adjustments, and commonly used affordable equipment that make it easy to capture impactful images and videos that are essential to growing your influence and creating widespread recognition.
WHAT YOU GET
You'll receive your complete brand portfolio, including your brand canvas, content creation guides, content production flow and processes, content templates, and a content calendar with sample content you can post for a full month.
Pick an option that's right for you
We offer you the opportunity to start learning today with The Executive Identity self-guided course, live training cohort or a live training personalized 1:1 program that takes place over 6 to 8 weeks. Compare your options!
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