A Compelling Digital Presence is a Leadership Imperative

by Marissa Buckley, Co-Founder

Are you leading? 

Have you evolved to bring your leadership skills, insight, and experience to the digital world? 

We work in a hybrid or largely virtual environment with distributed teams, remote workforces that have limited opportunities to engage with leadership.

Combine that with the fact that digital content consumption has increased at an exponential rate and the creator economy, an ecosystem of global content creators, is currently generating a little more than $125b and projected to grow to more than 1/2 trillion by 2027. 

The expectations for how leaders show up has changed significantly. 

Building a strong executive online presence is vital to effectively connecting and leading teams. 

Although there's a growing number of senior-level executives and entrepreneurs who are entering the booming creator economy, there are far fewer (only 35%) than the 60% of less experienced creators. 

This means that not only is there a need for leaders to build a powerful online brand and engage with audiences digitally, it's a massive opportunity for you to be at the forefront of a content revolution modeling how great leaders show up online. 

Here are the advantages that exist right now:

1. It's easier for you to rise above the noise.
2. You can easily grow your influence because of the extensive experience and compelling stories only you can share.
3. You'll have the chance to demonstrate what it means to lead authentically and with courage, forging strong relationships that bring tremendous value to your career and company.

So, where do you begin? 

It starts with building the foundation. 

First think about the authority you've earned the right to claim through decades of hard work and leadership development.

What's the one thing you want to be known for? 

Once you've got that solidified, start thinking a little ahead into your future.

Where do you want to be?

These are the questions you need to answer before you take any significant action to strengthen your online presence. You need the clear direction.

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