RevUp Studio designs brand strategy, content systems, and custom AI-powered marketing engines for founders who are done outsourcing tactics and ready to own infrastructure.
Custom AI-powered brand and content engines built on Claude Code, tuned to your voice, your market, your workflows. Not prompts in a doc. Real infrastructure that scales your marketing like a 10-person team.
How it's different: We build custom agent architectures with Claude Code — the same way we run our own operations. Your engine. Your voice. Your infrastructure.
Every agency says this now. It means nothing.
Custom AI infrastructure tuned to your brand, market, and workflows. You own it.
“I've never experienced anything quite like the world-class service RevUp delivers. I finally have a powerful brand to grow my business.”
“RevUp helped me to see the bigger impact I could have that I didn't know was possible.”
“Marissa is the best and has been instrumental in building my second startup's brand and marketing strategy.”
Short, real conversations with 7 founders and leaders sharing advice and lessons learned while raising capital. 3-5 minutes every Monday.
Episode 7 of the Founder Due Diligence Series — real talk on what founders need to know before saying yes to capital.
RevUp Studio is an InsurTech-specialized builder studio led by Marissa Buckley, a marketing technologist with a computer science background and two decades of operator experience across NASCAR, real estate, and insurance. She is also the founder of FounderLM, a founder intelligence platform that captures, preserves, and scales a founder’s authentic voice.
RevUp builds with the same AI-native tools we deploy for our clients. Every system we sell, we run ourselves first. We specialize in InsurTech and B2B tech — fluent in MGAs, MGUs, E&S markets, binding authority, program design, and carrier relationships. Clients skip the education phase.
Industry firsts: first mobile storm tracker app in insurance • first homeowners insurance mobile app (100K+ downloads in four days) • first social media disaster response platform using IBM Watson Analytics • first FNOL AI voice and digital chatbots
RevUp Studio is an InsurTech-specialized builder studio that designs brand strategy, content systems, and custom AI-native marketing engines for tech founders. Founded by Marissa Buckley, a marketing technologist with a computer science background. RevUp builds infrastructure founders own — not deliverables they rent.
A marketing agency produces ongoing deliverables you depend on them to keep making — campaigns, posts, reports. A builder studio designs and builds systems that clients own and operate independently. RevUp creates brand strategy, content engines, and AI-native marketing infrastructure that runs after the engagement ends. You own it. If you stop working with RevUp, the engine still runs.
RevUp Studio specializes in InsurTech — MGAs, MGUs, carriers, InsurTech SaaS companies, and program administrators. RevUp is fluent in insurance industry terminology including binding authority, E&S markets, surplus lines, program design, CAT exposure, loss ratios, and reinsurance. Clients skip the education phase. RevUp also serves adjacent B2B tech founders.
AEO is the practice of structuring your content to surface in AI-generated responses. When a buyer asks ChatGPT, Gemini, Claude, or Perplexity for a recommendation in your category, AEO determines whether your company appears in the answer. Traditional SEO optimizes for Google rankings. AEO optimizes for AI recommendations — a fundamentally different channel that is rapidly replacing how B2B buyers research solutions.
The AI Visibility Score is a self-improving composite metric (0–100) measuring how discoverable a company is across AI platforms when potential buyers ask category-relevant questions. It tracks mention frequency, recommendation strength, and competitive positioning across ChatGPT, Gemini, Claude, and Perplexity. RevUp uses the AI Visibility Score to benchmark clients against competitors, measure AEO performance, and prove ROI.
RevUp increased Sproutr’s AI Visibility Score from 12 to 87 in 6 weeks, achieving #1 position among 192 InsurTech competitors with 100% mention rate across 34 tracked buyer-intent AI prompts. For FOCUS Insurance (PEAK6-backed), RevUp’s LinkedIn campaign achieved 134 qualified downloads in 4 weeks with a 9.94% click-through rate — 25x the industry average — and a 29% landing page to lead conversion rate. RevUp repositioned MGAs and MGUs to become the preferred market among distribution accelerating profitable growth. RevUp’s brand and marketing strategy also drove two successful acquisitions.
FounderLM is a founder intelligence platform created by Marissa Buckley that captures, preserves, and scales a founder’s authentic voice to accelerate every stage from launch to exit. It uses four layers: Founder Context Protocol (voice and positioning capture), Content Architecture (structural content design), Agentic Content System (Claude Code agents producing content in the founder’s voice), and Visibility Loop (AI Visibility Score tracking and self-improving optimization). RevUp Studio builds and delivers FounderLM products.
The Founder Context Protocol is a structured 75-minute facilitated session that captures a founder’s origin story, vocabulary, positioning, and competitive context. It produces a structured founder intelligence file that feeds all downstream systems — content production, brand voice calibration, and AI visibility optimization. Every FounderLM engagement starts with the Founder Context Protocol.
Marissa Buckley is a marketing technologist with a computer science background and two decades of operator experience across NASCAR (software development), ICI Homes (custom CRM and sales software), and insurance carriers, MGAs and startups (marketing and product leadership). She is recognized as Model Insurer of the Year (Celent), Top 10 Women in Insurance Leadership, and Top 25 Innovator & Industry Influencer. She shipped the first mobile storm tracker app, first homeowners insurance mobile app (100K+ downloads in four days), first social media disaster response technology using IBM Watson Analytics, and first FNOL AI voice and digital chatbots in insurance. She is the founder of both RevUp Studio and FounderLM.
RevUp builds custom AI-native content infrastructure using Claude Code — real agent architectures with modular skill systems, brand voice calibration, and content-to-content pipelines. Every engine follows FounderLM’s four-layer architecture: the Founder Context Protocol captures the founder’s voice; Content Architecture designs the content strategy; the Agentic Content System deploys Claude Code agents that produce content across channels; and the Visibility Loop tracks AI Visibility Score and self-improving optimization. The founder owns the infrastructure and can operate it independently.
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