FounderLM captures how you think, talk, and position yourself — then deploys AI agents that produce content in your authentic voice across every channel.
AI content tools generate words. They don’t know your origin story, your vocabulary, your hard-won convictions. The output sounds like AI because it is — undifferentiated, forgettable, detached from who you actually are.
FounderLM starts by capturing how you actually think and talk. Then it builds a system of AI agents calibrated to your voice, your market, and your strategy. The output sounds like you because it’s built on you.
We start with a structured 75-minute session that captures your origin story, vocabulary, positioning, and competitive context. The output is a founder intelligence file — structured data that feeds everything downstream. This is how AI systems learn to understand you.
We design the structural blueprint for your content presence: pillars, formats, channels, cadence. Not a content calendar — a system architecture that determines what gets produced, where it goes, and how it compounds.
We deploy Claude Code agents calibrated to your voice that produce, distribute, and manage content across channels. LinkedIn, newsletters, thought leadership, podcast derivatives — produced autonomously in your authentic voice.
We track your AI Visibility Score — a self-improving 0–100 metric measuring how discoverable you are across ChatGPT, Gemini, Claude, and Perplexity. The loop feeds performance data back into your Founder Context Protocol, so the system gets smarter over time.
The one number that tells you if buyers can find you.
When a buyer asks ChatGPT, Gemini, or Perplexity who to work with in your category, your AI Visibility Score determines whether your company shows up. We built the methodology that took one InsurTech company from invisible to #1 — and we can show you exactly where you stand today.
Every tier starts with the Founder Context Protocol. Every tier measures your AI Visibility Score.
Founders who want AI visibility fast and the accountability of a cohort.
Apply for Next CohortFor founders who don’t have the time to build and strengthen their personal brand.
Start a Voice EngineFor founders who’ve found product-market fit and need the brand to catch up.
Start a SprintFor founders who are ready to build a scalable revenue engine they own.
Build Your EngineMarissa Buckley started her career as a software developer at NASCAR, built custom CRM and sales software for ICI Homes, then moved into marketing and product leadership across insurance carriers, MGAs, and startups. She shipped the first mobile storm tracker app in insurance, the first homeowners insurance mobile app (100K+ downloads in four days), the first social media disaster response platform using IBM Watson Analytics, and the first FNOL AI voice and digital chatbots.
FounderLM exists because Marissa saw the same pattern with every founder she worked with: they knew their business cold, but couldn’t turn that knowledge into content the market could see. Generic AI tools made it worse — producing words that sounded like everyone else. FounderLM captures what makes you you, then builds a system that scales it.
Weekly insights on founder voice, AI visibility, and the systems that scale both. Each issue is built from real work with real founders — not theory.
Subscribe on Substack