Revving Up Others: A Personal Journey to Empower and Elevate

by Debbie McGonigle

After an incredible journey leading marketing and strategy for a Fortune 100 company, I found myself at a crossroads. I had spent years honing my skills, building expertise, and learning from the best in the business. And as I looked ahead to my next chapter, I felt a strong desire to apply everything I had learned to help small to mid-sized companies, founders, executive leaders, and their teams achieve their full potential.

As a mother of two daughters and a lifelong mentor to young women and rising leaders, I’m driven by a deep passion for helping others showcase their value and amplify their voice.

My mission is to leverage all of my experience to bring out the best in people so they can show up as the very best versions of themselves.

Over a year ago, Marissa Buckley and I formed RevUp to build strong brands and a content strategy for small to medium sized businesses and startups. In working with these companies, we continued to get requests from founders and executives to help them build thought leadership and a stronger online presence. 

This work resonated with us, because we know the impact a powerful online presence has on the success of a company. So we took a deeper dive and researched this extensively—building a high profile executive identity, content strategy and production system. 

Our goal is simple yet powerful: to provide senior-level executives and founders with the framework, tools, and guidance they need to clarify their value, amplify their voice, and achieve their goals.

We leverage our combined marketing and strategy expertise to equip and elevate our clients in meaningful ways.

At RevUp, we believe everyone has something valuable to contribute.

Founder-led content is a powerful tool that can be the catalyst to new strategic partnerships and even greater valuation of the company. We help our clients—whether a CEO, founder or high-performing executive—define their purpose, identify their authority, and share authentic content that inspires and informs. By guiding our clients through their professional journeys with clarity and confidence, we empower them to make a lasting impact.

One of the most gratifying aspects of my work is witnessing the transformation and growth that comes from our partnerships.

Whether it's helping a founder refine their personal brand, guiding a CEO in crafting a compelling online presence, or mentoring a rising leader, I am constantly inspired by the positive changes we help bring about.

Our vision at RevUp is to elevate 1 million executives through our work.

This is more than just a number—it reflects our commitment to empowering leaders and ensuring their voices are heard and valued. 

My experience spans both corporate and entrepreneurial environments, always with an unwavering focus on the customer. I believe in a customer-centric and employee-centric approach to delivering marketing solutions that drive brand awareness, engagement, and profitability.

By combining best practices from Fortune 100 companies with the agility of smaller ventures, I help companies and leaders achieve impactful results.

Ultimately, my work is about more than just strategy and marketing. It’s about helping people clarify their value, amplify their voice, and show up in the world with confidence. I’m deeply fulfilled by watching that work ripple outward, amplifying success in ways that are both profound and lasting.

Here’s to a future of more empowered leaders, elevated voices and an abundance of opportunities to thrive!

 Connect with Debbie